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Digital Commerce for B2B Business
Introduction
Welcome to the course (4:34)
Different types of B2B Merchants
Course Exercises
B2B Customers
Customer is an Organization (8:41)
Customer Centric Business (9:37)
Exercises - Customers
B2B Channels
Omnichannel in B2B (7:29)
Punchout & EDI (7:56)
B2B Marketplaces (10:54)
Sales team and Ecommerce (4:37)
IoT & Things Commerce (3:42)
Addressing Channel Conflict in B2B (6:50)
Exercises - Channels
Products
Product Catalog in B2B (14:29)
Product Variants (4:16)
Special product types (4:03)
Packaging & Measurement Units (2:43)
Configurable Products (9:54)
Exercises - Products
Merchandising
Merchandising Introduction and Product Relations (6:53)
Product Combinations (7:06)
Searchandising (3:41)
Exercises - Merchandising
Product Discovery
Product Discovery and Categorization (3:42)
Ecommerce Search (6:45)
Implementing Ecommerce Search (7:15)
Helping customers to choose the right product (3:47)
SEO and Organic Search (3:55)
Exercises - Product Discovery
B2B Prices
Introduction to B2B Pricing (4:28)
Custom and Subscription Pricing (6:15)
Price Management (3:47)
Exercises - Prices
B2B Promotions
Ecommerce Promotions (5:27)
Coupons & Loyalty Programs (5:14)
Exercises - Promotions
Shopping Cart
B2B Shopping Cart (9:01)
Request for Quote, Abandoned carts (4:49)
Exercises - Shopping Cart
Checkout
Checkout in B2B (7:44)
Mobile checkout (2:47)
Exercises - Checkout
Payments
B2B Payments (12:23)
Payment Implementation (5:11)
Exercises - Payments
Order Management
B2B Order management and Fulfillment (11:12)
Self-service (5:20)
Backend Implementation (8:41)
Exercises - Orders
Helping customers to choose the right product
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