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Digital Commerce for YOUR Business
Introduction
A brief history of Commerce (3:35)
Welcome (3:51)
Digital Commerce Canvas (5:57)
Course Exercises
Other Courses from CommerceIsDigital
Customers
Customers - Overview (2:04)
Customers - B2C vs. B2B (4:57)
Customers - Authentication (2:21)
Customer-Centric Business (4:55)
Customers Segmentation (2:42)
Exercises and Additional Materials
Channels
Channels (5:15)
Channels - Social Media (4:55)
Channels - Marketplaces (1:29)
Channels - Digital Commerce in Physical World (1:53)
Channels - Smart Stores (5:32)
Channels - Smart Carts (2:43)
Channels - Vending Machines (2:56)
Channels - Things Commerce (5:27)
Defining your Channels (1:38)
Exercises and Additional Materials
Products
Everything is a product (11:16)
Product Variants (3:51)
Special Types of Products (5:21)
Packaging and Measurement Units (2:23)
Configurable Products and CPQ (10:04)
Exercises and Additional Materials
Merchandising
Merchandising (2:01)
Product Relations (3:41)
Selling several products together (2:44)
Configurable bundle (4:51)
Searchindising (4:38)
Exercises and Additional Materials
Products Discovery
Product Discovery. Introduction and Categorization (5:04)
Site Search (7:40)
Filters (2:22)
Search Implementation (5:36)
Advanced Search Engines (5:08)
Product Discovery in Retail Locations (2:07)
Helping customer to find the right product (5:28)
Web Search & SEO (4:51)
Exercises and Additional Materials
Prices
Prices Introduction (3:12)
Volume Prices (1:19)
Subscription Prices (3:58)
Custom Prices (2:38)
Price Management (2:16)
Exercises and Additional Materials
Promotions
Promotions (6:29)
Coupons (2:23)
Referral Program (1:27)
Loyalty Program (2:52)
Exercises and Additional Materials
Shopping Cart
Shopping Cart (4:41)
Shopping Cart - Advanced Functionality (5:02)
Abandoned Carts (5:02)
Wishlist (4:25)
Exercises and Additional Materials
Checkout
Checkout (2:31)
Anonyomus vs. Registered Users (2:56)
Checkout Flow (7:47)
Mobile Checkout (4:55)
Exercises and Additional Materials
Payments
Payments around the globe (1:40)
Payment Methods (5:21)
Payments Implementation (5:13)
Exercises and Additional Materials
Orders and Fulfillment
Order is Placed (6:42)
My Orders (3:13)
Order Processing (15:49)
Omnichannel Delivery (6:55)
Fulfilment of Services (1:34)
Exercises and Additional Materials
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